Why Pale Blue Dot?

It started with a photograph.

Voyager 1 looked back at Earth from billions of miles away. In the image, our entire world appeared as a tiny pale blue dot (scroll down and you'll see it).

We liked the perspective, a reminder that the little things matter and we need to protect what matters.

Style First. Better choices built in.

We wanted to make the kind of sunglasses you actually want to wear, great shapes, easy colours and proper lenses.

Then make better choices about what goes into them. Better materials where possible. Less unnecessary plastic. Packaging that’s been properly thought about.

Nothing complicated. Just good sunglasses, made a little better.